The varchar value, if the parametric is of type text.
{ "productId": 0, "clientId": 0, "parametricId": 0, "cultureCode": "string", "varcharValue": "string", "htmlValue": "string", "updated": "2019-08-24T14:15:22Z", "updatedBy": 0, "productParametric": { "productId": 0, "clientId": 0, "parametricId": 0, "defaultVarcharValue": "string", "defaultHtmlValue": "string", "integerValue": 0, "decimalValue": 0, "booleanValue": true, "dateValue": "2019-08-24T14:15:22Z", "listId": 0, "normalizedValue": 0, "created": "2019-08-24T14:15:22Z", "createdBy": 0, "updated": "2019-08-24T14:15:22Z", "updatedBy": 0, "isVariantUnique": true, "list": { … }, "parametric": { … }, "product": { … }, "cultures": [ … ], "productParametricMultiple": [ … ] } }