Silver Kitchens summary
Background
A mature and expanding player in its niche, that started off with a smaller but flexible and smart solution that they are growing out of. Choosing Norce to be able to have the cookie and eat it too.
Since 2012 Silver Kitchens has been a string player in kitchen appliances. Today they have acquired another brand - Ultimate Applicances that sells some overlapping assortments and has a strong customer base in certains segments.
Challenges
Keeping themselves on the forefront. Complex and flexible solution is needed. Looking to expanding in more markets, and also by acquiring other brands.
Goals
- Most flexible solution
- Being in the forefront in their space
- Quick and dynamic in pricing and offerings
- Able to fast develop solution to new marketplaces or technologies
Business needs
A storefront...
The storefront application is thin, smart and flexible and can handle many markets and brands. It is modular and different applications can share or have their own business logic and integrations.
Using a headless cms, like Contentful
...with key functionality, like
- Many markets and brands
- More focus on the short marketing, promotions and offerings
- Smart loyalty program with Voyado and giftcards
... an eCommerce platform...
A commerce engine with built-in functionality for multi market, omni and advanced pricing and campaign functionality
Using Norce PIM, Feed and adapters to PSP and Marketplace, Voyado and POS
... with key functionality, like
- Rich PIM for larger teams and parallel workflows
- Fast moving assortments (birth of new products, and soon growing old)
- Dynamic pricing and Competitor pricing
- Marketplace integration
- POS integration
- Supplier based business rules
System landscape
| Role | Description | Provider |
|---|---|---|
| Storefront | Partner build commerce app, that sells products from Norce Commerce, using the business logic in Norce. Primarily private business. | CMS is Contentful (headless cms) |
| Search | Solution uses an external search, with more functionality than what Norce has. | Algolia |
| Commerce platform | Commerce engine, PIM, containing most business logic and configurations | Norce Commerce |
| Payment service provider (PSP) | 3rd party payment providers. Uses severval different providers for different markets. | Klarna, Adyen, Vipps |
| Gift card provider | 3rd party gift card provider that can be used as payment or part of payment. | AwardIt |
| ERP | The Erp system that handles the business and financial information | Business Central |
| Logistics system (WMS) | Handles the almost fully automated warehouse. | Logix |
| Suppliers | Supplier that provides their product catalog daily, weekly or monthly. Some suppliers are integrated, but most is imported manually to Norce. | - |
| Competitor price service | Price comparison service that provides the product catalog with selected competitor prices. | Price index |
| Market place | 3rd party marketplace where selected assortments are sold and orders are passed back to Norce | CDON or Amazon? |
| Point-of-sale system (POS) | System that handles physical stores, its inventory, transactions, etc. | Sitoo?? |
| Delivery Management (DM) | 3rd party service for handling the delivery, tracking, selection, routing to speditor, etc. | Ingrid or Unifaun(nshift)?? |
| Returns | 3rd party system handling returns | returnado (nshift) or reclaimit |