Silver Kitchens is a mature and expanding company specializing in kitchen appliances. Since 2012, it has grown its market presence and recently acquired the Ultimate Appliances brand, which offers overlapping assortments and serves strong customer segments. Silver Kitchens is transitioning from a flexible but limited solution to Norce Commerce to support further growth, flexibility, and multi-brand operations.
Silver Kitchens started with a smaller, adaptable solution but is now outgrowing it due to business expansion and acquisitions. The company aims to maintain flexibility while scaling operations and entering new markets.
Silver Kitchens faces several challenges as it grows:
- Staying at the forefront of the market.
- Managing complex and flexible business requirements.
- Expanding into new markets and through acquisitions.
- Integrating multiple brands and product assortments.
- Achieve maximum solution flexibility.
- Lead innovation in their market segment.
- Enable dynamic pricing and offerings.
- Rapidly develop solutions for new marketplaces and technologies.
The storefront application must be modular, smart, and flexible, supporting multiple markets and brands. It should allow different applications to share or have their own business logic and integrations.
- Uses a headless CMS, such as Contentful.
- Support for multiple markets and brands.
- Enhanced marketing, promotions, and offerings.
- Integration with loyalty programs (e.g., Voyado) and gift cards.
The commerce engine must provide built-in support for multi-market operations, omni-channel capabilities, advanced pricing, and campaign management.
- Uses Norce PIM, Feed, and adapters for PSP, Marketplace, Voyado, and POS integrations.
- Rich PIM for large teams and parallel workflows.
- Fast-moving assortments (frequent product introductions and phase-outs).
- Dynamic and competitor-based pricing.
- Marketplace and POS integration.
- Supplier-based business rules.
The following diagram illustrates the main systems and their roles in the Silver Kitchens solution:
Diagram: Overview of the Silver Kitchens system landscape, showing relationships between storefront, commerce platform, suppliers, ERP, logistics, and other integrations.
| Role | Description | Provider/Technology |
|---|---|---|
| Storefront | Partner-built commerce app selling products from Norce Commerce, using Norce business logic. Primarily B2C. | CMS: Contentful (headless CMS) |
| Search | External search solution with advanced functionality. | Algolia |
| Commerce Platform | Commerce engine and PIM containing most business logic and configurations. | Norce Commerce |
| Payment Service Provider (PSP) | Third-party payment providers for different markets. | Klarna, Adyen, Vipps |
| Gift Card Provider | Third-party gift card provider for full or partial payments. | AwardIt |
| ERP | Handles business and financial information. | Business Central |
| Logistics System (WMS) | Manages the (almost) fully automated warehouse. | Logix |
| Suppliers | Provide product catalogs daily, weekly, or monthly. Some are integrated; most are imported manually to Norce. | - |
| Competitor Price Service | Price comparison service providing competitor prices for selected products. | Price Index |
| Marketplace | Third-party marketplaces for selected assortments; orders are passed back to Norce. | CDON, Amazon |
| Point-of-Sale System (POS) | Manages physical stores, inventory, and transactions. | Sitoo |
| Delivery Management (DM) | Handles delivery, tracking, selection, and routing to carriers. | Ingrid, Unifaun (nShift) |
| Returns | Third-party system for handling returns. | Returnado (nShift), Reclaimit |
Silver Kitchens leverages Norce Commerce to support its multi-brand, multi-market strategy. The solution integrates a modular storefront, advanced commerce platform, and a range of third-party systems to enable flexibility, rapid growth, and innovation in the kitchen appliance sector.